UNLIMITED dares you to go beyond. 

In a turbulent world, yesterday’s solutions to tomorrow’s problems are no longer enough. Instead, UNLIMITED powered by UBS aims to encourage the curious and challenge the conventional. 

Together with the world’s leading thinkers, scientists, philosophers, sportsmen, explorers, financiers and writers, we seek to channel new ways of thinking and discover answers to the big questions a new generation is asking.

We challenge previously established views about the legacy we should leave for our families, the roles we play in society and the future of business, by asking ourselves questions including “Does Wealth Make Us Rich Anymore?” and “Is Time The New Currency?” 

UNLIMITED is a unique platform with a global voice. We are powered by UBS, in partnership with VICE, Vanity Fair, The Future Laboratory and Monocle.

At UBS, this is what we do everyday. We work with an extraordinary group of entrepreneurs and investors, and we use our scale as the world’s largest wealth manager to help answer life’s big questions to ensure our clients succeed.


Working in partnership with innovative content partners including The Future Laboratory, Vanity Fair, VICE and Monocle, UNLIMITED provides a completely fresh perspective on topics that are truly significant through our distinctively curious approach.

Founding partner

UNLIMITED is about challenging perceptions and offering original opinion. The four partners have very different roles, bringing four very unique perspectives, creating a harmony that delivers a full spectrum of insight. Working together with these partners, UBS will continue its journey of investigation into tomorrow’s world; offering our view on how the resulting economics is changing our lives.


UNLIMITED wants to ask life’s big questions in order to spark debate around our changing perspectives and values. VICE Creative Studio exists to tell diverse stories about the modern world we live in through compelling, provocative content. Powered by UBS, together we can create truly original storytelling that challenges traditional notions of wealth, revealing new ideas on what it means to live a life with impactful purpose and meaningful legacy. Content that gets talked about.

From entertainment to world affairs, business to style, design to society, Vanity Fair is a cultural catalyst. Working with the very best contemporary writers and photographers, our magazine tackles the pressing issues of the day with insightful social commentary. We have therefore found a natural partner in UNLIMITED. Together we will provoke debate, illuminate the state of play and shape the conversations that matter most.

UNLIMITED. Boundless. Never-ending. This partnership is a natural home for The Future Laboratory’s motto (sapere aude, or ‘dare to know’), especially in a time of backlash culture, where audiences ‘delete’ brands that appear to desperately try to reach them. UNLIMITED gives all partners the ability to bring a genuine, long term point of view to the fore; to talk to audiences about what really matters and show unexpected connections and opportunities for future growth. We look forward to preparing audiences to take full advantage of what the future holds.

UNLIMITED is about answering life’s most fundamental questions in a genuinely original and disruptive way; bringing together a diverse group of partners to challenge conventional thinking. freuds’ heritage lies in forging unique, creative partnerships to change perceptions in a turbulent world, so this collaboration with UBS and the other UNLIMITED partners is a perfect forum for us.

One of the central aims of the UNLIMITED project is to challenge received wisdom regarding the nature of wealth and to question conventional notions of luxury, ownership and legacy. As a magazine that exists predominantly in print during a supposedly digital age, being counter-intuitive and reassessing prevailing opinions is part of Monocle’s DNA. UNLIMITED is therefore the perfect forum for all of us and UBS to explore new ways of understanding global trends and to redefine the debate surrounding the place of wealth in a changing world.