UNLIMITED dares you to go beyond. 

In a turbulent world, yesterday’s solutions to tomorrow’s problems are no longer enough. Instead, UNLIMITED powered by UBS aims to encourage the curious and challenge the conventional. 

Together with the world’s leading thinkers, scientists, philosophers, sportsmen, explorers, financiers and writers, we seek to channel new ways of thinking and discover answers to the big questions a new generation is asking.

We challenge previously established views about the legacy we should leave for our families, the roles we play in society and the future of business, by asking ourselves questions including “Does Wealth Make Us Rich Anymore?” and “Is Time The New Currency?” 

UNLIMITED is a unique platform with a global voice. We are powered by UBS, in partnership with VICE, Vanity Fair, The Future Laboratory and Monocle.

At UBS, this is what we do everyday. We work with an extraordinary group of entrepreneurs and investors, and we use our scale as the world’s largest wealth manager to help answer life’s big questions to ensure our clients succeed.


Working in partnership with innovative content partners including The Future Laboratory, Vanity Fair, VICE and Monocle, UNLIMITED provides a completely fresh perspective on topics that are truly significant through our distinctively curious approach.

Founding partner

UNLIMITED is about challenging perceptions and offering original opinion. The four partners have very different roles, bringing four very unique perspectives, creating a harmony that delivers a full spectrum of insight. Working together with these partners, UBS will continue its journey of investigation into tomorrow’s world; offering our view on how the resulting economics is changing our lives.


UNLIMITED wants to ask, and pose answers to some big and provocative questions. Virtue, Munchies and Motherboard’s in-house creative services arm, creates content to tell stories that either haven’t been told elsewhere, or are told from a different perspective, so working with UBS to launch the UNLIMITED project is a perfect opportunity to bring truly original perspectives on traditional notions of wealth to the world, and unearth some unique and challenging stories to add to the debate. 

From entertainment to world affairs, business to style, design to society, Vanity Fair is a cultural catalyst – a magazine that provokes and thrives on intelligent dialogue and debate. With a unique mix of stunning photography, in-depth reportage and social commentary, Vanity Fair brings big ideas and unforgettable images to thousands of modern, sophisticated consumers.

UNLIMITED. Boundless. Never-ending. This partnership is a natural home for The Future Laboratory’s motto (sapere aude, or ‘dare to know’), especially in a time of backlash culture, where audiences ‘delete’ brands that appear to desperately try to reach them. UNLIMITED gives all partners the ability to bring a genuine, long term point of view to the fore; to talk to audiences about what really matters and show unexpected connections and opportunities for future growth. We look forward to preparing audiences to take full advantage of what the future holds.

UNLIMITED is about answering life’s most fundamental questions in a genuinely original and disruptive way; bringing together a diverse group of partners to challenge conventional thinking. freuds’ heritage lies in forging unique, creative partnerships to change perceptions in a turbulent world, so this collaboration with UBS and the other UNLIMITED partners is a perfect forum for us.

One of the central aims of the UNLIMITED project is to challenge received wisdom regarding the nature of wealth and to question conventional notions of luxury, ownership and legacy. As a magazine that exists predominantly in print during a supposedly digital age, being counter-intuitive and reassessing prevailing opinions is part of Monocle’s DNA. UNLIMITED is therefore the perfect forum for all of us and UBS to explore new ways of understanding global trends and to redefine the debate surrounding the place of wealth in a changing world.