CEOs now spend two months a year in mid-air

Business Seek to Apply F1 Sleep Model to Optimise Performance

The world’s leading CEOs are now spending up to 1,600 hours – or 66 days – a year in flight, according to leading sleep experts.

The perils of being sleep-deprived means the world’s top businessmen and women now covet the secrets of Formula One drivers, who operate at razor-sharp levels of attention across differing time zones. Here, Head of Mercedes-Benz Motorsport, Toto Wolff, explains why research into rest has benefitted World Champion drivers Nico Rosberg and Lewis Hamilton.

Meanwhile sleep experts, Harvard Medical School Associate Professor Stephen Lockley and Hintsa Performance specialist Annastiina Hintsa, reveal the advantages to business in this UBS film, made in partnership with Mercedes-AMG Petronas Motorsport and UNLIMITED.

To find out more visit Hintsa Performance, or alternatively, read our article on how to improve cognitive performance by James Hewitt (Head of Science & Innovation, Hintsa Performance).